Today, most businesses, be it an e-commerce website, bank, school, or taxi service provider, all need a mobile app to expand their reach and grow their business. Even business owners, who once did not consider having an online presence for their business, are now looking to create one for it. Mobile experience for users Mobile applications offer a fast and personal experience to users. Eventually, the use of desktops and laptops is being replaced by tablets and mobile devices, for most of the activities that people do online. Given people’s busy schedules, they prefer to have facilities such as booking travel tickets, paying bills, booking a taxi to travel or reserving a table at a restaurant close at hand. Therefore, without a mobile application, companies are incomplete and always run a high risk of losing their customers to the competition, for their companies. Role of social media in mobile software Social media software has now become one of the vital elements for hig...