Using Web Video Conferencing to Organize an Effective Online Sales Presentation: 6 Best Practice Tips

Although the most effective way to build strong relationships with your customers remains face to face, that is not always practical. Fortunately, web video conferencing can be almost as effective. Even if your potential client or prospect lives on the other side of the world, you still need to organize sales meetings and presentations; the impersonal nature of email will only take you so far.

There are several great and easy-to-use solutions to organize your online meeting or webinar. Personally, I have used and participated in WebEx meetings many times and have always had a positive experience, although their costs can increase rapidly as the meetings get bigger or more frequent. There are more affordable and equally capable and reliable web video conferencing options out there for online meetings or webinars.

Here are my 6 best practices for making the most of web video conferencing for successful sales presentations:

1. The most important thing to remember is that you should treat the web video conference as if it were a “real” face-to-face meeting: dress professionally, plan your schedule carefully, don’t multitask (close your email and other apps before meeting begins so you have no distractions.)
2. Choose a service provider carefully; you must ensure that you can meet your meeting objectives in a professional manner;
3. Be considerate of participants’ time: in a web video conferencing session, they are not a captive audience and will be distracted by email and other business demands if you do not maintain their interest;
4. Prepare a clear agenda, with the fulfillment of objectives and strategies to achieve them;
5. Have a plan to encourage live interaction. You may have a few questions to ask your client to stimulate discussion, or include someone whose role it is to ask the first questions or add comments to keep the interaction going;
6. Have a clear call to action at the end of the meeting. Too often, web meetings end abruptly (after all, since you’re not face-to-face, there won’t be the usual opportunity for a small talk or discussion about next steps as the customer is leading you to the door) . Include time on the agenda to finish and next steps, with clear action items for attendees.

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