What are webinars and what are the differences?

A webinar is a live online audio or video seminar that links you as the host of the webinar to your audience. Webinars have the ability to attract new leads and help you engage with your audience in a new and more personal way.

Plan your webinar

Webinars have higher click-through rates, sales conversion rates, and email list-building capabilities than many other online marketing methods.

With that said, you should plan your webinar before publishing it. Make sure to provide a quick profit to your audience. Offer something that even beginners in your niche or industry can put to use. Think about answering just a big question or solving a big problem your audience has. When you limit yourself to a single question or problem, it is easier for your audience to act.

Are webinars expensive to run?

Hosting webinars is inexpensive. Google Hangouts, YouTube Live, and Facebook Live are free online video streaming services that you can use to host webinars. There are also specific webinar software providers that give you all the tools you need in one package.

The webinars are video and audio based. Poor audio will kill the best webinar offering and script. Make sure to provide high-quality audio. This means conducting your webinar from a quiet, distraction-free environment, using a quality microphone.

Not everything is “Sell, sell, sell!”

Webinars work because your audience can interact with you and with each other. Think about providing value, not sales. Offer incredible value during your webinar. If you make an offer at the end of your webinar, make sure that what your webinar attendees pay for the value they receive is so attractive that they can’t ignore the offer.

Practice your delivery

Practice, practice, and then practice some more. Show your webinar to some friends and get their feedback. Hold your webinar as many times that you are familiar with the software from both your point of view and that of your attendees. Practice makes perfect, so get familiar with your webinar software and in-depth script before it launches.

Be yourself

You are a unique person and webinars offer a wonderful way to let your personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your interaction with your attendees in the future will be more genuine, connecting you more with your audience so they want to buy from you and not from your competitors.

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